I just finished a spot for Pret á Manger in Austria (SPAR) starring Sarah Jessica Parker. She was supposed to luxuriate in Central park in the fabulous NYC Springtime. But it looked like this. Ari Posin directed. SJP was perfect in every way and Ari was a real pleasure to work with- Smart, decisive, reasonable, and creative. I wish all TV commercials would be like this. It was terribly bad luck for Ari and everyone that the weather didn’t cooperate.
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